About Us

Fragrance with a Natural Point of View

At hereticprafmu, we believe fragrance can be more than an accessory. It can shape a mood, awaken a memory, and bring a little more depth to everyday life.

Our work begins with botanical materials and a respect for their natural character. Rather than smoothing away every unexpected edge, we create fragrances that let these materials remain expressive, complex, and full of life.

Made in small batches in our Los Angeles studio, our fragrances are composed with naturally derived materials and organic sugarcane alcohol. Our collection is gender-inclusive, vegan, and cruelty-free, reflecting our intention to create with care.

We invite you to discover each scent at your own pace—to explore, layer, and find the fragrances that feel distinctly yours.